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Breakout Session 2

Session Track

Managing Growth


October 25, 10:30 - 11:45 AM



The Winning Formula to Transform Your Sales Team and Provide Product-Ready Marketing Leads

Ted Skinner and Christine Rutherford, Rhythm Systems

Sales and Marketing play distinct roles yet successful execution requires close collaboration of a cross-functional team. Working hand-in-hand, Marketing relays invaluable, product-ready leads to Sales, and Sales pursues those leads while building their own pipeline. But at some point, have you dealt with a less than full pipeline or one full of the wrong kind of leads, had difficulty recruiting sales talent or struggled to meet informed customers where they are? Shift your Sales & Marketing strategy to update your sales playbook with product-ready leads.

Don’t miss our Head of Digital Marketing and Head of Sales as they team up to teach you which data-driven marketing discussions you need to have to inform your sales strategy and how to build a modern sales team to drive results.

In this session, you will learn:

    • The Age of Google — how the role of salespeople has changed in the age of the internet
    • A Sales Playbook — the power of lead scoring to identify product-ready leads
    • The Rhythm of Work™ — how Head of Sales and Digital Marketing can work together