Sales and Marketing play distinct roles yet successful execution requires close collaboration of a cross-functional team. Working hand-in-hand, Marketing relays invaluable, product-ready leads to Sales, and Sales pursues those leads while building their own pipeline. But at some point, have you dealt with a less than full pipeline or one full of the wrong kind of leads, had difficulty recruiting sales talent or struggled to meet informed customers where they are? Shift your Sales & Marketing strategy to update your sales playbook with product-ready leads.
Don’t miss our Head of Digital Marketing and Head of Sales as they team up to teach you which data-driven marketing discussions you need to have to inform your sales strategy and how to build a modern sales team to drive results.
In this session, you will learn: